Practical playbooks for teams building RCS and A2P campaigns — from your first rich card to verified sender flows that convert across North America.
All Guides
Getting Started
A step-by-step walkthrough of RCS rich card anatomy — hero image, title, description, and action buttons — with North American carrier specs.
Sender Verification
How to complete brand registration with major US and Canadian carriers, what to expect from the approval process, and how to maintain good standing.
Strategy
How to design a message flow that delivers a rich RCS experience when available and falls back gracefully to SMS — so no customer gets left out.
Measurement
Delivery rate, read rate, suggested-action tap rate, and conversion lift — the metrics that matter and how to track them across carriers.
Templates
Curated button copy, placement, and flow patterns for retail promotions, appointment reminders, banking alerts, and delivery notifications.
Compliance
A plain-English overview of A2P 10DLC registration, use-case classification, and how RCS brand verification fits alongside it.
The weekly newsletter covers carrier updates, RCS rollouts, and campaign benchmarks across North America.